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JBCStyle-NYFW Fall 2018

Let Fashion Move You: NYFW ‘18

Role: Creative Director & Graphic Designer

  • Designed 3D glass mobile truck, all social graphics, takeaways and pitch decks

  • Collaborated with marketing team on location, social ads & demographics

  • Managed interns & JBCStyle recruiters from set up to break down

    **Feel free to reach out on for more BTS & the process**

Here at JBCStyle, we celebrated New York Fashion Week with our biggest and most mobile campaign yet, a fashion-inspired pop up lounge on wheels! (Talk about fashion literally moving you…)

We rolled out in our all-glass moving truck to stylish hotspots such as the Garment District & Soho, and invited fellow fashion lovers, influencers, models, and bloggers into our chic set-up.  We asked everyone to answer the same question: what is it about fashion that moves you? It may seem difficult to answer, because fashion can be so many things to different people, but our fabulous fashionistas were more than up to the challenge!  Each person created a board with their phrase, and posed for a fun picture or GIF in front of our insta-worthy fashion inspiration wall. 

These awesome participants took home an adorable makeup bag filled with treats from leading skincare brands such as Dermalogica, NuFACE, Hand & Stone, and ClarityRx, and were also entered into a contest to win an impressive skincare goody basket from Dermalogica, a Hand & Stone Gift Card and Fabulous Robe!

The thing about fashion that truly moves us at JBCStyle is being surrounded by the people who make it happen, whether you work in the fashion industry or just enjoy a great outfit.  We loved meeting all of you and hope to see you at our next experience!


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